Chennai, August 2019: Being an ‘urbanista’ is exciting, however, there are number of environmental
and lifestyle factors associated with city living that can be very harmful to our skin. UVA/UVB rays, air
pollution, air conditioning, radiation, temperature and humidity, hard water and artificial blue light –
these ingredients form the harmful blend of environmental external aggressors known as the ‘dirty
cocktail’. These factors don’t just add up, they actually amplify each other’s impact making it a recipe
for skin disaster! When our skin is exposed to this blend of aggressors, it can become dehydrated,
sensitive, prone to breakouts and over time show accelerated signs of ageing!
Emphasizing this issue on the harmful impact of pollution and city living on skin, The Body Shop, the
iconic global beauty brand introduced the all New Carrot Skincare Range at a riveting session on anti-
pollution skincare in Chennai Phoenix Marketcity on 17 th August 2019 in the presence of Ms Antara
Kundu, Head of Marketing, The Body Shop, Asia South. Co-hosted by Dr Selvi Rajendran,
Dermatologist and Cosmetologist from Pristine Skin & Hair Clinic, the insightful session shed light on
the merits of antioxidant rich carrot in a skincare regime for a healthy looking glow.
In this event, The Body Shop has also introduced their latest campaign ‘Wonky is Wonderful’. This is the
brand’s earnest attempt at addressing food wastage to offer the best natural beauty products to its
patrons. To tackle food waste, The Body Shop is intentionally sourcing wonky organic carrots, misshaped
banana and stubby ginger that are rejected by the food industry owing to peculiar appearance to launch
their new ranges-Carrot Skincare Range, Banana and Ginger Bath & Body Range. Putting relinquished
carrots, ginger and bananas to best use; The Body Shop promotes sustainability and nature conservation
to offer the best in beauty to its discerning customers. The campaign also speaks to the larger brand
purpose of inclusivity in beauty and celebrating the natural beauty of every person and ingredient,
irrespective of societal beauty standards.