Home SPORTS World1 Sports partners Borussia Dortmund (BVB) as its Grassroots Partner in India

World1 Sports partners Borussia Dortmund (BVB) as its Grassroots Partner in India


World1 Sports(W1 Sports), a leading sports consultingfirm in India, today
announced a partnership with German Bundesliga giants, Borussia Dortmund
(BVB), as their official grassroots partner in India. A household name amongst
football fanatics across the globe, BVB have won eight German championships, four
national cups, six Supercups, one UEFA Champions League, one UEFA Cup Winners’
Cupand one Intercontinental Cup.
This partnership marks Borussia Dortmund’s first major outreach towards Indian
Football Community. The partnership will look to leverage the globally renowned
technical expertise of BVB and W1 Sports’ know-how of the Indian football landscape
to promote grassroots development across India.
Announcing the partnership, Vikram Rajkumar, Chief Operating Officer,
World1 Sports, said, “We are delighted to partner with Borussia Dortmund, one of
the widely respected and recognized clubs in world football today. Our vision is to
create and drive a “Sports First” philosophy in the country. We want to build and
provide a structure for football in India that allows sports persons and communities
to concentrateon achieving footballing excellence. Our partnership with Borussia
Dortmund, known for its developmental strengths, is a step in the right direction to
promote the sport at grassroots level.”
W1 Sportsdrives developmental projects in the state of Tamil Nadu, Mizoram and
Manipur. In a short span of two seasons, seven players from W1 Sports’
development initiatives have been awarded 100% scholarships in top residential
football academies acrossIndia.
Talking about BVB’s first major partnership in the country, Mr.
Suresh Letchmanan, Managing Director, BVB Asia-Pacific said, “We believe
India has a strong passion towards football and Dortmund is attracted by the craze
for the sport here. Wherever there is passion for football, there is space for the
Dortmund story. We are pleased to be partnering World1 Sports who is driving the
football story and connecting with the communities in India. We are looking forward
to this sustainable program geared towards reaching, connecting and growing the
Indian football community with the BVB way.”
In partnership with Eight Goals One Foundation (8one), W1 Sports has been running
their major grassroots initiative, the Young Legends’ League (YLL). Credited to be
the first Baby League of the country, YLLengages children between the ages of 5 and

12 years across 5 months through weekly games of football and takes a community-
based approach. The initiative is geared towards promoting holistic development
among young children. YLL was started with a vision to address the grassroots
challenges in hard to access areas of the country. Currently running in two locations,
YLL was first organised in the Champhai district of Mizoram and was later rolled
outtoBishnupur District of Manipur; both areas known for their inherent football
cultures. Overall, YLL caters to 600 children and will be expanding to other locations
in the near future.
W1 Sports has partnered with Velammal institutions to strategize and execute their
overall sports vision by creating various after school programs across 46 schools run
by the Velammal Group. As part of the engagement, W1 Sports will be creating in-
school leadership programs and monitorthe performance of sports school against
predefined indicators.
W1 Sports prides on managing talents across industries supporting them throughout
their journey in areas including but not limited to contract negotiations, investment
advisory, financial management, social media advisory, endorsements and image
management. The talent management arm is currently managing more than 60
professional football players plying their trade across leagues in India including
Indian Super League and I-League. Some of these athletes are a part of the Senior
and age group National Teams.
Furthermore, W1 Sports has partnered with Phoenix Group, innovators in the real
estate sector, to undertake sports infrastructure development initiativesas well as
curate active-lifestyle engagement programs for its corporate hubs.
About Borussia Dortmund
Borussia Dortmund is one of the most traditional and popular German football
clubs. Founded in 1909, BVB boasts around 10 million fans within Germany and,
in addition, also looks to a rapidly growing fan base worldwide. The eight-time
German champions and four-time German Cup winner was in 1966 the first
German club to win a European Cup competition; BVB also became the first
Bundesliga club to win the UEFA Champions League in 1997 followed by the
Intercontinental Cup in the same year. With a total turnover of over 400 million
Euro, Borussia Dortmund nowadays is also one of the economically strongest
football clubs in the world.
About World1 Sports
World1 Sports (W1 Sports) is one of India’s leading sports consulting firmshaving a
leadership team with over 50 years of combined experience in thesports industry.
W1 Sports has worked with a diverse set of organisations rangingfrom Professional
Sports Clubs/Academies to Business Conglomerates,advising them on their market
entry strategy, conceptualizing programs, grassroots development, planning on
ground activationsand brand development across verticals. W1 Sports also supports
talented playersget access to the right pathway for their development and
growth.W1 Sports has presence in Delhi, Chennai, Hyderabad &London.

For further information, log on towww.w1sports.com


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