CHENNAI, 1 st NOVEMBER 2019: Deeksha, India’s leading education services company announced the
launch of two new Open Centres in Chennai, Tamil Nadu. The centres will be in Shenoy Nagar &
Santhome areas of the city and will offer specialised coaching for NEET.
Deeksha currently has 31 campuses spread across Karnataka, Telangana, Andhra Pradesh, and
Maharashtra. Since its inception, Deeksha has helped transform 56,000 young lives by nurturing
their academic success.
Often, coaching centres consider CBSE basics a pre-requisite for NEET coaching thereby jumping into
advanced formulae and problems. However, children who require additional support to strengthen
their basics, whose curriculum differ from CBSE, find it difficult to cope with the centres’ teaching. In
order to address this, Deeksha has come up with a unique pedagogy which focuses on getting the
concepts and basics right before moving to problems covering detailed workings and finally
equipping children with shortcuts with MCQ’s.
Dr Sridhar G, Founder of Deeksha post his Ph.D. from Johns Hopkins University returned to his
homeland in 1998 with a desire to contribute to society through education. He, along with Mrs Lalit
Sridhar, jointly launched Deeksha with a vision of providing an effective and caring academic
environment to class 11 & 12 children. Dr Sridhar believes that strong conceptual clarity and self-
confidence, born from emotional wellness, are pre-requisites for academic success. Deeksha’s
flagship program dCARE (Deeksha for Children’s All-Round Development) comprises of various
initiatives which ensure a child’s well-being and forms the bedrock of the institute’s motto
“Nurturing Success of Every Child”. The idea is to nurture success in children through a rigorous
academic environment supported by technology built around the culture of caring.
Speaking on the occasion, Dr Sridhar G, Founder – Deeksha, said, “NEET is always a challenge for
children which requires a strong foundation, discipline to work hard, and critical thinking. It is
imperative for teachers to ensure children are conceptually adept before equipping them with
advanced formulae and problems. Keeping in mind a child’s wellbeing, regular counselling and
mentoring to children motivating them to give their best and handle adversity. That is the greater
goal of high school education”
“We must focus more on equipping our children to face and handle the pressures of life. Every child
is born to succeed in a unique walk of life, it is up to us to guide children and nurture their passion
towards success. We often hear from Deeksha alumni how a healthy mind helped them beyond
academics in pursuing their passion and achieve great accolades. It is crucial to keep in mind
children’s wellbeing and guide them in continuously evolving to become better.”, said Mrs Lalit
Sridhar, Founder – Deeksha
Shedding light on the expansion, Mr Pramod Gupta, CEO, Deeksha, said, “Education, in India today
is facing multiple challenges – right from the mounting competitiveness and evolving academic
structure that requires constant stimuli to be at par with the best. Children face an acute shortage of
time, thereby unable to spend quality time studying after returning home. Deeksha utilises
technology to build an education model characterised by continual learning easily accessible to
children. We are proud to expand our avenues and reach out to children from various regions of the
Deeksha partners with like-minded institutions committed to deliver quality education at the
Intermediate level through a holistic study environment. The Deeksha Methodology successfully
bridges the gap between Board and Competitive Exam preparation by coaching children for both,
under one roof, with equal importance being placed on ensuring their overall wellbeing.
Deeksha’s Higher Secondary Science course (dSci+) includes coaching for Higher Secondary Science
and JEE Advanced/ JEE Main/ NEET/ CET. The Intermediate Commerce course (dCom+) follows a
practical way of teaching Commerce enabled by the signature Focus 360 program. With 21 years of
experience and over 56,000 success stories, Deeksha has 31 campuses spread across four states, i.e.
Karnataka, Telangana, Andhra Pradesh, and Maharashtra.